Google Now delivers customized cards, based on information from your Google services (such as locations, searches, web history, Gmails, and calendar events) and from third-party products that you allow Google to access.
For example, you may get traffic reports before leaving for a dentist appointment, or receive train arrival times while waiting at the station after work. View your team's scores on game days, or find popular restaurants when you travel.
To get started, touch 
> Google.
To turn Google Now on/off, set your preferences, or learn more, open Google Now, touch Menu 
> Settings.
Edit card settings or turn off card
To customize or turn off a card:
1. Do one of the following:
- Touch Settings on the card.
- Touch Menu > Customize
2. Adjust the settings
Do more with Google Now
Start by signing in to Chrome on your desktop and the Chrome browser on your phone to sync all your searches.
Then sync the account that you use the most with Google Services, by opening Google Now, then touch Menu > Settings > Accounts & privacy > Google Account
More help
To learn more about Google Now touch Menu > Help
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